根据 Comscore 最新数据,苹果在美国智能手机市场的占有率持续增长。三星的市场占有率也有所增加,但比苹果的市场增长速度慢很多。市场占有率排行前五位的手机制造商除去苹果、三星,其余三家公司 HTC、摩托罗拉、LG 的市场占有率都有所下降。
如下表所示。
Top Smartphone OEMs 3 Month Avg. Ending Feb. 2013 vs. 3 Month Avg. Ending Nov. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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Share (%) of Smartphone Subscribers | |||
Nov-12 | Feb-13 | Point Change | |
Total Mobile Subscribers | 100.0% | 100.0% | N/A |
Apple | 35.0% | 38.9% | 3.9 |
Samsung | 20.3% | 21.3% | 1.0 |
HTC | 11.0% | 9.3% | -1.7 |
Motorola | 9.5% | 8.4% | -1.1 |
LG | 7.0% | 6.8% | -0.2 |
以下是上月数据:
Top Smartphone OEMs 3 Month Avg. Ending Jan. 2013 vs. 3 Month Avg. Ending Oct. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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Share (%) of Smartphone Subscribers | |||
Oct-12 | Jan-13 | Point Change | |
Total Mobile Subscribers | 100.0% | 100.0% | N/A |
Apple | 34.3% | 37.8% | 3.5 |
Samsung | 19.5% | 21.4% | 1.9 |
HTC | 11.4% | 9.7% | -1.7 |
Motorola | 10.0% | 8.6% | -1.4 |
LG | 6.7% | 7.0% | 0.3 |
苹果在去年 10 月 12 日时,其市场占有率为 34.3%,今年 2 月 13 日时,其市场占有率增长为 38.9%。
三星则是,由 19.5% 增加为 21.3%。
而在手机系统平台市场,虽然谷歌的安卓系统仍然市场占有率第一,但从去年11 月 12 日到 今年 2 月 13 日,其占有率从 53.7% 下降为 51.7%。苹果 iOS 则是由 35.0% 增长为 38.9%。黑莓操作系统的市场占有率下降了 1.9%,下降至 5.4%。微软的操作系统市场占有率增加了 0.2%,增加至 3.2%。
Top Smartphone Platforms 3 Month Avg. Ending Feb. 2013 vs. 3 Month Avg. Ending Nov. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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Share (%) of Smartphone Subscribers | |||
Nov-12 | Feb-13 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
53.7% | 51.7% | -2.0 | |
Apple | 35.0% | 38.9% | 3.9 |
BlackBerry | 7.3% | 5.4% | -1.9 |
Microsoft | 3.0% | 3.2% | 0.2 |
Symbian | 0.5% | 0.5% | 0.0 |
Top Smartphone Platforms 3 Month Avg. Ending Jan. 2013 vs. 3 Month Avg. Ending Oct. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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Share (%) of Smartphone Subscribers | |||
Oct-12 | Jan-13 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
53.6% | 52.3% | -1.3 | |
Apple | 34.3% | 37.8% | 3.5 |
BlackBerry | 7.8% | 5.9% | -1.9 |
Microsoft | 3.2% | 3.1% | -0.1 |
Symbian | 0.6% | 0.5% | -0.1 |