品牌鉴价顾问Brand Finance发布了《2014年全球品牌价值500强排行榜》。苹果以1047亿美元夺下冠军，增长20%；Google则以686亿美元排行第二，成为硅谷最有价值的两大品牌。
中国移动的以318亿美元位列13名。第三、四、五位为别被谷歌、微软和Verizon占据。其他科技厂商包括亚马逊(第8位)、IBM(第10位)、英特尔(第29位)。
2014年Brand Finance全球品牌价值500强（前100名）
|
排名
|
公司
|
品牌价值
(USD $ Millions) |
品牌等级
|
|||
|
2014
|
2013
|
2014
|
2013
|
2014
|
2013
|
|
|
1
|
1
|
Apple
|
104,680
|
87,304
|
AAA
|
AAA
|
|
2
|
2
|
Samsung Group
|
78,752
|
58,771
|
AAA
|
AAA
|
|
3
|
3
|
Google
|
68,620
|
52,132
|
AAA+
|
AAA+
|
|
4
|
4
|
Microsoft
|
62,783
|
45,535
|
AAA
|
AAA-
|
|
5
|
10
|
Verizon
|
53,466
|
30,729
|
AAA-
|
AA+
|
|
6
|
7
|
GE
|
52,533
|
37,161
|
AAA-
|
AA
|
|
7
|
11
|
AT&T
|
45,410
|
30,406
|
AA
|
AA+
|
|
8
|
8
|
Amazon.com
|
45,147
|
36,788
|
AAA-
|
AAA-
|
|
9
|
5
|
Walmart
|
44,779
|
42,303
|
AA+
|
AA+
|
|
10
|
6
|
IBM
|
41,513
|
37,721
|
AA+
|
AA+
|
|
11
|
15
|
Toyota
|
34,903
|
25,979
|
AAA-
|
AA+
|
|
12
|
9
|
Coca-Cola
|
33,722
|
34,205
|
AAA+
|
AAA+
|
|
13
|
20
|
China Mobile
|
31,845
|
23,296
|
AA+
|
AA
|
|
14
|
-
|
T Mobile
|
30,607
|
21,543
|
AA
|
AA+
|
|
15
|
14
|
Wells Fargo
|
30,242
|
26,044
|
AAA-
|
AA+
|
|
16
|
13
|
Vodafone
|
29,612
|
27,009
|
AAA-
|
AAA
|
|
17
|
21
|
BMW
|
28,962
|
23,236
|
AAA
|
AAA
|
|
18
|
12
|
Shell
|
28,575
|
29,752
|
AA+
|
AAA-
|
|
19
|
17
|
Volkswagen
|
27,062
|
23,666
|
AAA-
|
AAA-
|
|
20
|
22
|
HSBC
|
26,870
|
22,865
|
AAA
|
AAA-
|
|
21
|
23
|
Bank of America
|
26,683
|
22,397
|
AA+
|
AA+
|
|
22
|
32
|
Mitsubishi (Conglomerate)
|
26,145
|
19,723
|
AA
|
AA-
|
|
23
|
25
|
McDonald's
|
26,047
|
21,642
|
AAA-
|
AAA-
|
|
24
|
24
|
Citi
|
24,518
|
21,677
|
AA+
|
AA+
|
|
25
|
18
|
The Home Depot
|
24,323
|
23,423
|
AA-
|
AA-
|
|
26
|
28
|
Mercedes-Benz
|
24,171
|
20,298
|
AAA-
|
AAA-
|
|
27
|
27
|
Walt Disney
|
23,580
|
20,548
|
AAA+
|
AAA
|
|
28
|
19
|
Chase
|
23,157
|
23,408
|
AA+
|
AAA-
|
|
29
|
26
|
Intel
|
22,940
|
21,139
|
AA
|
AA+
|
|
30
|
31
|
ICBC
|
22,803
|
19,820
|
AA+
|
AA+
|
|
31
|
53
|
Honda
|
22,152
|
16,114
|
AA+
|
AA+
|
|
32
|
42
|
Nissan
|
21,194
|
17,646
|
AA+
|
AA+
|
|
33
|
35
|
American Express
|
21,116
|
19,004
|
AAA-
|
AAA-
|
|
34
|
39
|
Tata
|
21,102
|
18,169
|
AA+
|
AAA-
|
|
35
|
60
|
Nike
|
20,821
|
14,943
|
AAA
|
AAA
|
|
36
|
58
|
Cisco
|
20,784
|
15,468
|
AAA
|
AAA-
|
|
37
|
55
|
Oracle
|
20,635
|
16,047
|
AA
|
AA-
|
|
38
|
75
|
Allianz
|
20,425
|
12,657
|
AA+
|
AA+
|
|
39
|
33
|
Siemens
|
20,358
|
19,647
|
AA+
|
AAA-
|
|
40
|
40
|
Nestlé
|
20,273
|
18,075
|
AAA
|
AA+
|
|
41
|
34
|
Ford
|
20,236
|
19,623
|
AAA-
|
AA+
|
|
42
|
37
|
BNP Paribas
|
20,206
|
18,573
|
AAA-
|
AAA-
|
|
43
|
29
|
Santander
|
20,021
|
20,119
|
AAA-
|
AAA-
|
|
44
|
52
|
Orange
|
19,851
|
16,342
|
AA
|
AA+
|
|
45
|
45
|
Mitsui (Conglomerate)
|
19,838
|
17,358
|
AA
|
AA
|
|
46
|
54
|
HP
|
19,824
|
16,113
|
AA-
|
A+
|
|
47
|
36
|
Pepsi
|
19,442
|
18,701
|
AAA-
|
AAA-
|
|
48
|
49
|
UPS
|
19,431
|
16,572
|
AA+
|
AA
|
|
49
|
43
|
Chevron
|
19,171
|
17,674
|
AA+
|
AA+
|
|
50
|
59
|
AXA
|
19,115
|
15,031
|
AA
|
AA
|
|
51
|
46
|
China Construction Bank
|
18,954
|
16,949
|
AA+
|
AA
|
|
52
|
30
|
Hyundai
|
18,831
|
19,906
|
AA+
|
AA+
|
|
53
|
50
|
IKEA
|
18,471
|
16,570
|
AA+
|
AA
|
|
54
|
70
|
CVS
|
18,283
|
13,136
|
AA
|
AA
|
|
55
|
48
|
Hitachi (Conglomerate)
|
18,242
|
16,588
|
AA-
|
AA-
|
|
56
|
44
|
Target
|
18,084
|
17,460
|
AA
|
AA
|
|
57
|
95
|
SoftBank
|
18,008
|
9,869
|
AA
|
AA-
|
|
58
|
56
|
Agricultural Bank of China
|
17,783
|
15,967
|
AA+
|
AA-
|
|
59
|
41
|
Tesco
|
17,659
|
17,918
|
AA
|
AAA-
|
|
60
|
82
|
MUFG
|
17,561
|
11,596
|
AA
|
AA
|
|
61
|
64
|
Bank of China
|
16,725
|
14,145
|
AA+
|
AA+
|
|
62
|
38
|
ExxonMobil
|
16,706
|
16,907
|
AA
|
AA
|
|
63
|
51
|
PwC
|
16,623
|
16,375
|
AAA+
|
AAA+
|
|
64
|
71
|
PetroChina
|
16,526
|
16,323
|
AA
|
AA
|
|
65
|
47
|
GDF Suez
|
16,399
|
16,686
|
AA+
|
AA+
|
|
66
|
101
|
China Unicom
|
15,851
|
9,507
|
AA+
|
A+
|
|
67
|
16
|
NTT
|
15,697
|
25,602
|
AA
|
AA
|
|
68
|
78
|
Walgreens
|
15,350
|
12,330
|
AA
|
AA-
|
|
69
|
74
|
Comcast
|
15,329
|
12,765
|
AA+
|
AA+
|
|
70
|
110
|
BT
|
15,261
|
8,977
|
AAA-
|
AA
|
|
71
|
194
|
Airbus
|
14,559
|
5,636
|
AAA-
|
AA-
|
|
72
|
69
|
Total
|
14,514
|
13,496
|
AA-
|
AA-
|
|
73
|
68
|
Barclays
|
14,166
|
13,436
|
AA+
|
AA
|
|
74
|
65
|
JP Morgan
|
14,039
|
13,775
|
AA
|
AA+
|
|
75
|
93
|
China Telecom
|
13,887
|
9,974
|
AA-
|
AA-
|
|
76
|
72
|
Deloitte
|
13,755
|
12,812
|
AAA-
|
AAA-
|
|
77
|
61
|
Toshiba
|
13,709
|
14,715
|
AA
|
AA
|
|
78
|
73
|
ING (Group)
|
13,674
|
12,787
|
AA+
|
AA
|
|
79
|
76
|
Sam's Club
|
13,667
|
12,466
|
AA+
|
AA+
|
|
80
|
62
|
Deutsche Bank
|
13,491
|
14,572
|
AA+
|
AAA-
|
|
81
|
57
|
Marlboro
|
13,476
|
15,964
|
AAA-
|
AAA-
|
|
82
|
87
|
FedEx
|
13,467
|
10,572
|
AA+
|
AA
|
|
83
|
86
|
eBay
|
13,379
|
10,893
|
AAA-
|
AAA-
|
|
84
|
88
|
SAP
|
13,360
|
10,511
|
AA+
|
AA+
|
|
85
|
120
|
FOX
|
13,227
|
8,338
|
AAA
|
AA+
|
|
86
|
91
|
Generali
|
13,163
|
10,183
|
AA
|
AA
|
|
87
|
-
|
ALDI
|
12,917
|
-
|
AA-
|
-
|
|
88
|
84
|
Movistar
|
12,877
|
11,135
|
AAA-
|
AAA-
|
|
89
|
80
|
BP
|
12,682
|
12,101
|
AA
|
A+
|
|
90
|
129
|
LG Group
|
12,670
|
7,933
|
AA+
|
AA-
|
|
91
|
97
|
Lowe's
|
12,629
|
9,612
|
AA
|
AA
|
|
92
|
67
|
Sinopec
|
12,356
|
13,198
|
A+
|
A+
|
|
93
|
98
|
Sony
|
12,353
|
9,597
|
AA
|
AA
|
|
94
|
83
|
3M
|
12,191
|
11,472
|
AA+
|
AA
|
|
95
|
107
|
China Life Insurance
|
11,875
|
9,143
|
AA-
|
AA
|
|
96
|
104
|
H&M
|
11,678
|
9,295
|
AA
|
AA
|
|
97
|
85
|
KPMG
|
11,596
|
10,986
|
AAA-
|
AAA-
|
|
98
|
-
|
Porsche
|
11,370
|
11,241
|
AAA
|
AAA
|
|
99
|
131
|
Unitedhealth
|
11,298
|
7,657
|
AA
|
AA-
|
|
100
|
108
|
DHL
|
11,169
|
9,056
|
AA
|
AA
|